Surf Life Saving NSW wanted an explainer animation to promote the benefits of their new training and assessment tool called the Assessing App.
Training and assessment at Surf Life Saving was traditionally recorded on paper, yet 50% of Surf Life Savers said the least enjoyable part of their role was completing paperwork.
The Assessing App was created to remove inefficiencies and frustrations associated with paper based record keeping.
We developed a bespoke visual style, building on Surf Life Saving’s iconic brand, that demonstrates the ease and simplicity of using the App, generating excitement and encouraging uptake of the App amongst Surf Life Savers.
Providing end-to-end production services, we produced an explainer animation that promotes the App in a visually engaging format.