SafeWork NSW wanted to produce a series of case study videos that showcased NSW businesses who went up-and-beyond in providing a safe workplace for their employees. The videos needed to clearly demonstrate practical ways of managing hazards in high-risk industries, and also show that investing in safety is good for workers and good for business.


It was imperative that the target audience see the businesses featured in these videos as real and relatable, not scripted. Through capturing candid interviews and b-roll footage from businesses across NSW, we were able to produce 9 x case study videos that were successfully received by the target audience.